A team dedicated to making outdoor activity planning accessible, inclusive, and engaging for everyone, regardless of experience or ability.
We believe outdoor engagement enriches life. Yet barriers—perceived or real—prevent many from exploring. Our mission is removing those barriers through education, practical guidance, and community support.
We provide informational resources on activity planning, route design, accessibility, and habit sustainability. We are educators, not coaches, trainers, or health professionals. Our role is empowering informed choices, not prescribing outcomes.
Outdoor Education Director
Sarah leads our resource development. Her PhD in outdoor education focuses on accessibility and inclusive programming. She's spent 15 years designing routes and activity frameworks for diverse communities across the UK.
Routes & Planning Coordinator
Marcus manages our route database and planning templates. A long-distance trail walker, he brings practical field experience to every route assessment. He's walked over 40 long-distance paths across Britain and loves sharing local insights.
Accessibility & Inclusion Specialist
Amelia ensures every resource considers diverse abilities and needs. She works with disability advocates and accessibility auditors to verify our routes and frameworks truly serve everyone, not just the able-bodied.
Every resource considers diverse abilities, mobilities, and access needs. Inclusive design benefits everyone, not just those with disabilities.
We promote outdoor engagement that people can maintain long-term. Quick fixes aren't our style—we build habits lasting years.
You know your circumstances. We provide frameworks and information; you make informed choices. We respect your autonomy in all things.
We're clear about what we are and are not. Not medical professionals. Not coaches. Educational specialists providing informational resources.
Fitnessmove started in 2021 when our founders recognised a gap: people wanted practical, accessible outdoor activity guidance but found existing resources either too prescriptive or too focused on extreme sport.
We started small—developing route templates, running group sessions, and gathering feedback. Our community grew organically through word-of-mouth and social media. Today, we serve thousands through our online resources and personalised consultations.
Based in Oxford, we remain committed to our founding principles: education over prescription, inclusion over exclusion, and sustainability over spectacle.
We provide informational guidance on activity planning. We are not medical, fitness, or health professionals. Our role is education only.
We publish our team details, business registration, and operational principles. Transparency builds trust. You should know who you're learning from.
We actively seek feedback and regularly update resources. Your suggestions help us improve. Send feedback through our contact form.
Free resources remain free. Paid consultations are affordable. We offer flexibility around accessibility requirements and financial circumstances.
Have questions about our approach? Want to learn more about our consultations? We'd love to hear from you.
Get in Touch